L&NW sat down with Abby Monnot, Vice President of Marketing, Avery Dennison, to unpack what converters can expect on the show floor.
L&NW: Let’s start with the theme. What does “Discover the Power of Possibility” mean in practice, and what should converters expect when they walk into Booth #119?
AM: The theme is really about showing our visitors what becomes possible when labels and intelligent materials work as one system rather than separate products. We organized the booth around…